Scott Kniaz
Background and experience
Scott helps biopharma companies sharpen oncology and biosimilar marketing strategies through data-driven insights, segmentation and go-to-market planning.
Over his five years at ZS, Scott has worked with more than a dozen biopharma clients to help them improve their marketing and sales strategies and overall commercial effectiveness. He has worked extensively in HCP segmentation and targeting, new product launch planning, go-to-market positioning and value proposition framing, marketing mix impact assessment, patient treatment flow, customer insights and biosimilar competitive strategies.
Prior to joining ZS, Scott was a senior consultant with Capgemini Consulting in the firm’s life sciences practice. Before that, he worked in the global public health space for think tanks and policy research organizations.
Education
MBA, Kellogg School of Management at Northwestern University
B.A. in economics and international relations, Tufts University