Yasasvi Popuri
Background and experience
Yasasvi helps pharmaceutical companies strengthen marketing strategy through segmentation, targeting and promotion analytics, uncovering insights that improve brand performance and patient outcomes.
Yasasvi’s experience spans all aspects of pharmaceutical marketing strategy including segmentation, positioning, targeting and promotion. He is one of the company’s leaders in quantitative marketing research, and he has advised multiple clients on leveraging primary and secondary data sources to track the performance of drugs at all stages in their life cycle. Yasasvi has helped clients across the U.S. elevate the performance of their brands through actionable targeting and promotion strategies that address pockets of opportunity and better meet customer needs.
Prior to his current role, Yasasvi worked as a consultant advising federal and state government agencies on the economic costs and benefits of planned infrastructure investments, and aiding them on go/no-go decisions.
Education
MBA, University of Chicago Booth School of Business
Master of Science in engineering, University of Texas at Austin
Bachelor of Science in engineering, Indian Institute of Technology in Chennai