How AI is modernizing incentive compensation in life sciences

Incentive compensation (IC) is no longer only an execution-focused workstream where accuracy is the primary goal—it’s becoming a strategic lever for driving field performance, enabling faster decision-making and adapting to a rapidly changing market. As life sciences organizations face growing complexity in IC design and delivery, many are turning to AI and advanced analytics to modernize how they operate.

In this session, we’ll explore how AI is being applied across the IC life cycle—from smarter plan design and predictive scenario modeling to real-time payout insights and self-service execution. We’ll also demonstrate how a commercial platform like ZAIDYN® brings these capabilities together to scale IC with speed, transparency and precision, delivering an enhanced user experience with simplicity and ease of use.

What you’ll learn:

• How AI-powered IC becomes a catalyst for revenue growth, talent retention and market responsiveness
• Insights-driven approaches supported by data to enable confident, real-time choices across commercial teams
• Real-world life sciences successes with measurable improvements in speed, data quality and scalability