More than medicine: Biopharma’s role in a more connected, outcomes-focused world

The healthcare landscape is shifting toward a more connected ecosystem that’s focused on holistic patient outcomes across the continuum of care. Biopharma can have an important role to play in this future. People are willing to share personal health data if it helps them receive earlier diagnosis and tailored care benefits—outcomes that biopharma has the strength to provide. In fact, in our survey of healthcare consumers, 72% want the system to shift toward preventive care. So, what’s the central role for your company? How will you create value in this increasingly connected future where demand is shifting away from treating illness and toward more holistic health outcomes driven by better prevention and diagnosis efforts?

During this webinar, you’ll discover:

• Opportunities for biopharma in a more connected, outcomes-focused healthcare model
• Thoughts on how interventions, value drivers and customer approaches must shift in this new world
• Critical considerations for where to start