As the life sciences industry continues to evolve, medical affairs is at the center of change—facing increased expectations, expanding responsibilities and a rapidly shifting ecosystem. In this webinar, ZS experts unpack findings from our 2025 ZS Medical Affairs Outlook Report, which identifies key areas for leaders to focus on to build future-ready medical affairs organizations while accelerating the use of AI and advanced analytics to gain deeper insights into end stakeholders and accurately measure impact.
Our experts will give actionable insights to help medical affairs leaders navigate complexity, build the capabilities today for the challenges of tomorrow and deliver greater value across the healthcare ecosystem.
In this webinar, we discuss:
- The rapid changes in medical affairs go-to-market model and how to address them while also focusing on patient centricity
- How organizations prioritize investment and better their overall strategies by understanding customer needs and advancing technology and omnichannel capabilities
- Key actions medical affairs leaders can take today to build a future-ready organization
