Chief digital information officers and tech leaders overseeing commercial CRM upgrades must lead with clarity, reduce platform sprawl and future proof commercial infrastructure. In this webinar, we share a vision for the future of CRM from the lens of a technologist—one that moves the CRM platform toward a dynamic system of context, intelligence and activation across all commercial roles.

You’ll walk away with:

• A clear understanding of what a customer-first CRM should do and how to engage the business in a strategy that focuses on customer barriers
• The benefits of a barriers-led CRM architecture for technology leaders, including how it ties gen AI investments directly to commercial outcomes and helps shrink change cycles
• A reference view of a system designed for scale—one where AI, analytics and user experience work together to drive purposeful action

Don’t just upgrade your CRM—redefine what it’s built to achieve.