Innovations in artificial intelligence and advanced analytics are creating performance and efficiency opportunities across industries and markets. Within pharmaceutical sales and marketing, a domain that also has a significant reliance on human functions such as expertise and reasoning, the impact of AI can be substantial.

Companies that use AI to orchestrate a cohesive customer experience will drive stronger differentiation, better customer access and higher sales impact. This article provides specific opportunities for machine and human integration in pharmaceutical sales and marketing and insight into how to truly realize the value of AI enablement.