The healthcare landscape is growing more complex and competitive, and achieving growth is becoming more challenging for medtech organizations. Bringing true innovation to market, innovation that customers will pay for, isn’t as easy as it used to be and many new product launches fail to deliver on expectations.

Watch ZS experts Matt Singer and Sundeep Karnik discuss what challenges medtech is facing today, and why an empowered marketing capability could be the key to solving medtech’s business challenges.