As the need for real-world data grows increasingly important, especially when it comes to supporting outcomes-based contracts, it’s imperative to think through issues surrounding data accessibility, data quality and data trustworthiness. ZS’s Aaron Mitchell weighs in on these challenges, along with overcoming roadblocks to accessing the right data from payers and using different sources to help supplement patient data.

In this report, you’ll learn:

• How pharma can access the best data to deliver more promising insights to payers
• Whether payers can trust the findings supplied by pharma companies
• How digital tools like mobile apps and wearables are transforming the healthcare landscape