For many years, artificial intelligence (AI) has played an increasingly important role in the insight generation process. With the advent of generative AI, however, the case for AI-based approaches over more traditional approaches is clear; qualitative and quantitative research, syndicated data analysis and social listening just can’t keep up. In this webinar, ZS Principal Russell Evans showcases how AI can deliver richer, more actionable insights in ways that were previously impossible or impractical through a variety of real-world examples.

In this on-demand webinar, you’ll learn:

• The role of AI in consumer insights and the recent advancements that have unlocked AI’s potential
• The advantages AI-based approaches have over traditional insight generation methods
• How brands can use AI to generate high-impact insights
• AI success stories and challenges as shared by webinar attendees