High-tech firms double down on cloud to overcome COVID-19 disruption

This is an excerpt from the original article published on HBR.

Companies in the high-tech industry have long recognized the value of cloud services for improving internal and customer-facing operations. But in the wake of the Covid-19 crisis, are high-tech executives satisfied that their pre-pandemic cloud strategies are helping them address current business disruptions and making their organizations more resilient in the future? The answer for many companies is no. A survey by Harvard Business Review Analytic Services of 220 high-tech executives shows a clear majority (81%) have accelerated their cloud-adoption timetables as a result of the pandemic.

“When the pull for a company is to increase business agility and flexibility as well as meet clients wherever they are in the customer journey—all these things scream for ‘cloud’,” shares ZS's Arun Shastri.

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