Achieving customer centricity is a major goal for many life sciences companies. A combination of new capabilities plus new business processes focused on automation and integration will separate the companies that succeed in becoming customer-centric from those that struggle.

Life sciences companies can—and should—implement an orchestrated marketing process to deliver a more personalized customer experience instead of relying on tactic-based marketing. In this white paper, ZS’s Pete Mehr weighs in on which capabilities pharma companies will need to become truly customer-centric, and how to manage change and adoption throughout the organization.