Is an AI-driven product launch part of your digital strategy?

With treatment dynamic complexity increasing and competition intensifying, successfully applying AI at launch is critical for pharma companies to succeed. Join ZS and Biogen for a real-world case study on how AI helped a brand dramatically change its launch trajectory and understand why baking in an AI-driven product launch into your digital strategy is so important.

During this webinar, you’ll explore:

• How to leverage a dynamic AI framework tied to a brand’s evolving needs at launch
• The benefits of taking a problem-centric approach to AI instead of a capability-centric one
• How to best incorporate small and dark data into the launch AI
• How to move toward actionable AI recommendations

Please join us in discussion with Biogen’s vice president, U.S. commercial excellence, Joanne Golankiewicz and associate director, U.S. advanced analytics, Priya Vedantham.