A better understanding of content and content insights is transforming and optimizing the content supply chain. In this on-demand webinar, Kate Greengrove, head of U.S. commercial strategic operations and capabilities, GSK, and Kumar Saurabh, global lead for content transformation, ZS, share how you can lead your organization toward a data-driven approach to marketing using the right content.

They discuss how companies can:

• Start small and bring incremental changes to the current ways of working
• Use data and insights to create and use high-performing content
• Predict content engagement even before deployment to enable better content planning