Lead with plays, land with purpose: A scalable approach to personalized customer impact

The fastest path to behavior-changing personalization at scale isn’t more strategy decks or bigger tech stacks. It’s plays. Plays are simple, actionable moves designed around the barriers in a healthcare provider’s (HCP’s) context—whether clinical, operational, financial or even gaps in data and content.

A barriers-driven engagement^™ model equips teams to build and run these plays, uniting the right people, channels and solutions to remove obstacles and unlock decisions. With next-gen CRM, organizations can scale plays seamlessly, track their impact and deliver the kind of trusted engagement HCPs actually value.

You’ll learn how:

• To use five essential questions to design plays that turn strategy into focused, goal-oriented action, starting with customer barriers
• You can help teams move from scattered collaboration to focused execution—so the right people solve the right problems, faster
• Teams are using next-gen CRM to scale plays, track impact and deliver smoother, more effective engagement