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The ZS Experience Room™: Where Actions Speak Louder than Words

Improving the Customer Experience

As biopharmaceutical companies work to deliver customer-centric experiences and to optimize their sales and marketing efforts, a few common questions come up:

  • What is the real experience my customers are having with my company?
  • How can my sales reps better engage with those customers?
  • Why aren’t my promotional messages resonating as much as expected?
  • How can my medical science liaisons better interact with key opinion leaders?
  • What can my team do to design a better clinical trial experience for patients?

If you’ve found yourself asking any of those questions, then the ZS Experience Room™ can help you find the answers.

The Experience Room™ is a dedicated space for you to run an array of customer-centric simulations, including physician/patient role-play, market research, sales rep training, medical science liaison interactions, clinical trial design and many others.

The Experience Room™ Simulation

What’s included in a simulation?
Each simulation experience is tailored to your company’s needs. For example, your experience could look like this:

  • Begin the day in a briefing with ZS to set the scene and define the goals of the experience.
  • Get fully immersed in simulation(s) tailored to your specific goals inside The Experience Room™.
  • Afterward, consult with a ZS expert and participate in a workshop to create actionable next steps on your path to customer centricity.

How long will a simulation last?
Simulations can last anywhere from a few hours to several days depending on your needs. ZS will meet with you first to understand your goals in detail, design a tailored experience, and then take you to The Experience Room™ for your simulation.

Where is The Experience Room™?
The Experience Room™ is located only in Los Angeles. Another location in Princeton, N.J., is coming soon.

How do I get started?
Contact Jessica Jarvis at to take your first step toward improving your customer experience with The Experience Room™.