Blue Cross Blue Shield (BCBS) plans have been leaders in their respective markets for decades. They have socially driven missions to serve their communities, deep-rooted local relationships and an influential voice to shape the local healthcare landscape. As competition from national plans increases, the Blues are increasingly turning to provider partners to explore innovative ways to improve health outcomes and lower the cost of care. While Blue plans enjoy unique opportunities, they also face distinct challenges primarily driven by their local size and scale.
In this webinar, BCBS executives discuss:
- Current headwinds and tailwinds when building provider partnerships
- How to leverage provider partnerships to differentiate your plan
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