The only thing constant is change. But while competitive forces and cost pressures continue to be the primary drivers of change, recent technological advances around data and analytics have emerged to create a perfect storm of opportunity for sales planning in the pharmaceutical and life science industries.


This opportunity will redefine traditional cyclical sales planning processes.


What will the future look like—and what can you do to be ready? This paper introduces emerging capabilities in sales planning that we predict every commercial operations department must prepare to adopt in the future, illustrates how some companies are already building these capabilities and offers three key considerations that can mean the difference between leading and following in this competitive market.