Gartner reports that “fewer than one-third of healthcare providers want the same number of face-to-face sales engagements as they did pre-COVID-19.”
Face-to-face access is no longer a given. It’s now a healthcare provider’s personal choice.
According to Gartner, ”The cross-industry personalization engine market continues to grow across industries. While these tools already support multiple industries, they do not address the unique needs of the life science industry without extensive configuration and customizations.”
“Successful organizations,” Gartner says, “will be the ones that seamlessly provide personalized experiences.”
Learn what decision-makers prefer and see the importance of building the capabilities to provide the next best interaction for personalizing and orchestrating messages for healthcare providers.
Get complimentary access to Gartner research to discover how life sciences CIOs can help drive the use of personalized experiences.