Drive behavior-changing personalized customer engagement at scale by addressing customer barriers with a powerful customer relationship management (CRM) system. ZS experts Omer Hancer, Namita Powers and Srihari Sarangan talk with Maria Whitman about how companies can get started.
Highlights include:
- Why now is the pivotal moment for pharma to embrace CRM as a strategic, customer-centric tool
- How to orchestrate roles, content and collaboration by pinpointing customer barriers and challenges
- The crucial role of field feedback in creating a responsive learning system
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