COVID-19 has triggered crisis-adaptation mode for health plan sales leaders—especially in the employer group segment. Often, adaptation means executing current sales models in new ways in a struggle to maintain continuity. While understandable, this approach misses an opportunity.
Moving beyond crisis adaptation mode requires rethinking of core go-to-market elements to reprioritize, redeploy and refine sales execution models. While the ‘new normal’ is still impossible to define, these moves will create a more agile sales organization positioned to emerge with a competitive advantage. Join this ZS and Notable Health session to learn:
- No-regrets moves to take now that will prepare your organization for the future
- Where to focus efforts in each phase of the COVID crisis
- How to devise a strategy that best positions your organization for success in the ‘new normal’