At Microsoft, partner satisfaction drives much of the technology giant’s success. With the largest partner ecosystem in the industry, Microsoft grounds its commitment to partner satisfaction in its business strategies to improve customer centricity and responsiveness.


But emerging partner business models can challenge even an award-winning global partner program, as cloud computing, Big Data, social integration and mobility are rapidly transforming the IT channel.


Knowing what channel partners feel about their experiences with a vendor—and taking action to improve those experiences can lead to greater partner loyalty, more effective new partner acquisitions, higher ROI and greater efficiency. Microsoft recognized early on that its partner program would have to expand and improve how it gathers feedback from an increasingly diverse partner ecosystem, react faster to feedback and address the needs of its quickly growing cloud partner community.