The IDC MarketScape evaluated 14 vendors who offer life sciences sales and marketing digital transformation services across 22 important criteria and published the results in the report, “IDC MarketScape: Worldwide Life Science Sales and Marketing Digital Transformation Services 2020 Vendor Assessment.”


ZS is proud to be named as a Leader in the IDC MarketScape report, which evaluates capabilities such as the transformation of commercial operating models, leadership, work sources and collaboration, omnichannel optimization and new ways of collecting, aggregating and analyzing digital information. This excerpt of the IDC MarketScape report includes the IDC MarketScape opinion, vendor inclusion criteria, the IDC MarketScape Graph, and advice for technology buyers making decisions about digital solutions for life sciences sales and marketing.

IDC MarketScape vendor analysis model is designed to provide an overview of the competitive fitness of ICT suppliers in a given market.  The research methodology utilizes a rigorous scoring methodology based on both qualitative and quantitative criteria that results in a single graphical illustration of each vendor’s position within a given market. The Capabilities score measures vendor product, go-to-market and business execution in the short-term. The Strategy score measures alignment of vendor strategies with customer requirements in a 3-5-year timeframe. Vendor market share is represented by the size of the circles.


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