Life sciences organizations are on a fast track to digital transformation—especially when it comes to sales and marketing operations. As companies get comfortable working in a digital world, field reps shift between face-to-face meetings and digital engagements, and patients continue to explore telehealth, the business of life sciences is evolving. So are the tools companies are wielding to elevate sales and marketing performance—from cloud technology to AI and advanced analytics platforms. 

 

To accelerate and maximize the outcomes of digital transformation, many leaders are seeking outside help from business process outsourcing (BPO) partners. “Highly experienced vendors are offering increasingly sophisticated BPO models for processes leveraging these technologies,” the IDC MarketScape notes. As a result, “Life sciences companies will continue to see improved outcomes, growth and productivity as they free their organizations to focus on core innovation and business cases, using these offerings to improve outcomes for doctors and patients alike.”

As life sciences leaders advance their digital transformation plans, success hinges on business process transformation. That’s why the IDC MarketScape is exploring the competitive landscape for BPO vendors in the life sciences sales and marketing space. The latest report, "IDC MarketScape: Worldwide Life Science Sales and Marketing BPO 2021 Assessment," evaluates eight vendors—including ZS—based on their strategies and capabilities.

 

In its assessment, the IDC MarketScape placed ZS in the Leaders Category, citing many strengths, including its AI and advanced analytics and digital platforms designed to elevate field force planning and unlock insights for commercial teams.

 

Get your complimentary access to the “IDC MarketScape for Life Science Sales and Marketing BPO Assessment” to see why ZS was named a Leader in business process transformation.