Medtech companies are working hard to build better partnerships with IDN customers. However, based on new ZS research, most IDN executives are dissatisfied with the nature of their relationships with medtech suppliers.
Medtech leaders apparently recognize the disconnect. In fact, only 25% of the medtech executives that we surveyed believe that they have a strong partnership with their top customers.
Our research shows that IDNs are looking for trustworthy partners who genuinely listen to their needs, tailor solutions to meet those needs and proactively bring those solutions forward. So why is the industry struggling?
Read this article to learn how medtech companies can turn barriers into opportunities to build strategic partnerships with key customers.