Many medtech companies are struggling to achieve growth in an increasingly complex and competitive healthcare landscape.


In response to disappointing financial performance and other challenges in the wake of the pandemic, most companies look for obvious solutions, like acquisitions or restructuring their sales force. However, better long-term performance and profitability depend on marketing.


In this ZS e-book, you’ll discover how marketing can:

  • Increase value innovation and create a more solutions-focused mindset
  • Aid in new product development and launches
  • Improve product portfolio assessment
  • Create a fully customer-centric approach