The rapid transformation of healthcare calls for a closer examination of how medical affairs has evolved and how its future trajectory will unlock new value for patients, healthcare professionals, life sciences organizations and society at large. Charting a course toward a new third era featuring medical as a healthcare integrator necessitates a pragmatic approach that goes beyond medical activities to measure medical impact and examine its influence on external beliefs, knowledge and behaviors.
This white paper explores two fundamental questions:
- How can medical affairs begin its path toward the third era and effectively measure its impact?
- How does medical affairs improve the quality of impact measures using a pragmatic, common sense approach to metrics?
Download the white paper here to explore how a holistic impact measurement philosophy can transform your medical affairs capabilities and help your organization thrive in this new era.
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