Artificial intelligence isn’t a new concept. It has been discussed and experimented with for decades, but it’s only now that we are able to derive AI’s benefits. Many pharma companies are already using AI to drive R&D efforts and inform clinical decision-making. Others are dabbling with AI to determine where it might be most useful. Pharma is a data-rich industry, and AI can help sales and marketing teams derive great value from that data, using it to develop and strengthen meaningful relationships with their customers. This e-book will address:
- Understanding the roles that AI can play
- How AI can drive commercial effectiveness in pharma
- Organizational transformation that will foster the successful adoption of AI technologies
ZS’s Dharmendra Sahay and Arun Shastri talk to BioPharma Dive about how AI can transform pharma’s commercial operations.