Marketing

Reinventing Customer Experience: Panera's Meenakshi Nagarajan

Dec. 7, 2021 | Podcast | 28-minute listen

Reinventing Customer Experience: Panera's Meenakshi Nagarajan


Listen and subscribe to this podcast and others in this series on Apple and Spotify.

 

On this episode of our “Reinventing Customer Experience” podcast, ZS principals Arun Shastri and Gopi Vikranth chat with Meenakshi Nagarajan, SVP, recurring revenue and loyalty at Panera.

 

Meenakshi brings rich knowledge from PepsiCo, Domino's and Sweetgreen. She has consistently been recognized as a top marketer and has served on the board of directors at Lou Malnati’s. Meenakshi is a founding member of Chief, a private network built to drive more women into power and keep them there. 

 

Listen as they discuss the role of personalization, creating a true omnichannel experience and prioritizing leading-edge initiatives. Meenakshi also shares more around the launch of its loyalty program and how Panera keeps its consumers not only engaged but empowered through digital and in-person interactions. 

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