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On this episode from our “Reinventing Customer Experience” podcast, ZS Principal Arun Shastri and Associate Principal Gopi Vikranth chat with Pradeep Chintagunta, Joseph T. and Bernice S. Lewis distinguished service professor of marketing at the University of Chicago Booth School of Business. Listen as they discuss how Pradeep leverages marketing to drive impact in emerging economies, how small businesses have adjusted their digital efforts during the COVID-19 pandemic, what happens to businesses that don’t maximize their direct-to-consumer relationships, and much more.