Gone are the days when customer insights teams can passively receive questions from the business and address each in turn with a unique effort. That’s simply too slow and too expensive.

 

The future of insight generation—and what successful smaller organizations do so well—is achieved through a connected ecosystem across the organization. Focus on these four insights areas to increase collaboration and growth potential across marketing, sales, product development and more:

 

  • Strategy
  • Execution
  • Enablement
  • Activation