Tech companies are beating medtech companies at their own game. New tech players are entering the digital health space in droves, and digital health investment is at an all-time high.
Of course, medtech companies have a lot going for them as they work to protect their territory in the medical device space and to gain new ground in digital health. In our previous article, we wrote about five key advantages that medtech companies hold over tech players large and small: trust, clinical excellence, regulatory know-how, reimbursement pathways and clinical practice integration.
There are also some important lessons that traditional medtech companies can learn from tech companies without losing their inherent strengths. My colleague, Brian Chapman, and I share these lessons in our latest article for Medtech Insight.