Arun Shastri and Gopi Vikranth welcome Marcos Acosta, general manager of digital transformation at Yamaha Motor Company. Acosta shares how he led the building of a customer data platform and aligned the organization around a customer-centric mindset. Listen for insights on leadership in digital innovation and customer experience strategy.
Highlights include:
- How Yamaha is moving beyond personalization to real-time individualization, using AI and customer data to anticipate customer needs and deliver more relevant and timely experiences
- Why simplicity and an empathetic, customer-centric approach are key to delivering great customer experiences
- What the future holds as AI agents increasingly orchestrate the customer journey
Add insights to your inbox
We’ll send you content you’ll want to read – and put to use.
