Designing for clarity, earning trust: Talking with Yamaha’s Marcos Acosta
Arun Shastri and Gopi Vikranth welcome Marcos Acosta, general manager of digital transformation at Yamaha Motor Company to the Reinventing Customer Experience podcast. Acosta shares how he led the building of a customer data platform and aligned the organization around a customer-centric mindset. Listen for insights on leadership in digital innovation and customer experience strategy.
Highlights include:
- How Yamaha is moving beyond personalization to real-time individualization, using AI and customer data to anticipate customer needs and deliver more relevant and timely experiences
- Why simplicity and an empathetic, customer-centric approach are key to delivering great customer experiences
- What the future holds as AI agents increasingly orchestrate the customer journey
