IDC MarketScape recently named ZS a Leader in strategic life sciences sales and marketing.


“ZS has leveraged its capabilities in AI and advanced analytics to generate a strong track record in helping life science companies design and implement novel solutions and applications including field force planning and design, omnichannel optimization, marketing technology integration, content personalization, and generation of insights and recommendations for commercial teams,” notes the latest “IDC MarketScape: Worldwide Life Science Sales and Marketing Strategic Consulting Services 2023 Vendor Assessment,” (doc #US50407723, March 2023). 


IDC, a global provider of market intelligence, advisory services and events, designed this vendor assessment to provide an overview of the sales and marketing capabilities of firms in the life sciences industry.

“As digital transformation accelerates, life sciences companies are aiming to automate and optimize their sales and marketing efforts,” said Michael Townsend, author of the report and IDC research director, life sciences commercial strategies.


ZS CEO Pratap Khedkar said the report highlights ZS’s commitment to developing digital innovations to help clients solve their unique, complex challenges.


“Digital innovation is a priority at ZS and our teams are passionate about using transformational technologies like AI to help life sciences clients meet business needs and commercialize vital therapies,” Khedkar said. “This assessment recognizes our ability to use our expertise and technology to empower clients to create real change.”


Read an excerpt of the report.

Source: “IDC MarketScape: Worldwide Life Science Sales and Marketing Strategic Consulting Services 2023 Vendor Assessment,” by Michael Townsend (doc #US50407723, March 2023). Copyright IDC.

The IDC MarketScape vendor assessment model is designed to provide an overview of the competitive fitness of ICT suppliers in a given market. The research methodology utilizes a rigorous scoring methodology based on both qualitative and quantitative criteria that results in a single graphical illustration of each vendor’s position within a given market. IDC MarketScape provides a clear framework in which the product and service offerings, capabilities and strategies, and current and future market success factors of IT and telecommunications vendors can be meaningfully compared. The framework also provides technology buyers with a 360-degree assessment of the strengths and weaknesses of current and prospective vendors.