With disruptions to the standard business model limiting face-to-face interactions and increasing the value of agile reactions based on local healthcare market shifts, life sciences leaders have had to rethink their commercial model approach. This means companies have begun relying on advanced data and technologies to help orchestrate engagements and enhance sales and marketing effectiveness.
In this report, Gartner analysts cover the key technologies and trends that support and drive commercial effectiveness. Gartner mentions ZS in three areas of relevant technology investments to transform commercialization: Advanced Decision Support for Sales (ADSS), Life Sciences Sales Performance Management (LSSPM) and Artificial Intelligence (AI) in Commercial Operations services and products.
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Read the full report to learn key technologies and trends that support and drive commercial effectiveness.