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REVO Brand Launch Analytics

ZS’s REVO Brand Launch Analytics Suite is a collection of offerings that enable life sciences companies to track drug launches in a proactive manner by conducting deep AI-/ML-based predictive analytics on key influencing drivers affecting product uptick during launch, in addition to looking at past historic trends.

  • Launch Driver Analytics Application: An AI-/ML-based application that combines primary and secondary data sources along with ZS’s more than 35 years of drug launch expertise to create a sleek and easy-to-use interface for predicting a drug’s commercial performance and highlighting key controllable drivers of performance.
  • Launch Tracking Dashboard: Provides national and sub-national view of a drug’s commercial performance during the critical launch phase by combining multiple primary and secondary data sources each day to provide leadership with up-to-date, business-critical information.
  • Market Assessment Tracking Application: Provides a market assessment overview of relevant therapeutic markets, enabling a closer analysis of competition.

REVO Brand Launch Analytics

  • Seamless integration of primary and secondary data sources to more accurately understand customers’ behaviors and preferences  

  • Integrated “What-if” analysis and scenario-based modelling

  • Predictive analytics using advanced machine learning

  • Advanced visualizations to enable quicker understanding of insights

  • Near real time data to insights generation

  • Customized alerts for different business users that help them to be proactive  

MORE REVO ANALYTICS SOLUTIONS

  • REVO SALES PERFORMANCE ANALYTICS

    ZS’s REVO Sales Performance Analytics Suite is a collection of offerings that enable life sciences companies to track sales force performance. It provides field representatives, first-line managers and HQ with a holistic view of their sales and commercial performance, while enabling them to compare performance against various benchmarks and market competition.

  • REVO SPECIALTY, RARE DISEASE AND ONCOLOGY ANALYTICS 

    ZS’s REVO Specialty, Rare Disease and Oncology Analytics suite is a collection of offerings that focus on the complexity of data and on this segment’s analytics needs. These pre-built configurable applications have been constructed by leveraging a common set of REVO building blocks: an integrated data model, data connectors and adapters, business rules engines and metrics. ZS’s deep expertise in SP onboarding and SP Data Aggregation using REVO ensures accurate data reporting and avoids post-deployment operational overheads.

  • REVO MANAGED MARKET ANALYTICS

    ZS’s REVO Managed Market Analytics application helps determine the right level of payer access and investments based on business value, product lifecycle and market dynamics. The solution processes data from sources like MMIT, Fingertip and DRG and claims from SHS, IQVIA, Optum and Practice Fusion.

  • REVO DIGITAL MARKETING ANALYTICS

    ZS’s REVO Digital Marketing Analytics is an advanced application designed to help life sciences companies focus on customer experience while planning sales and marketing initiatives. REVO Digital Marketing Analytics has adaptors that ingest data from third-party sources, web analytics platforms (Google Analytics, Adobe Marketing Cloud, Salesforce cloud), personal promotions (events, call activity) and master sources like Reltio and REVO Data Mastering.

  • REVO PATIENT 360 AND CONSUMER ANALYTICS

    ZS’s REVO Patient 360 and Consumer Analytics application facilitates the centralization and aggregation of a multitude of patient marketing data sources, while processing new data and feeding downstream systems with ease. Our Patient 360 data model provides effective reporting and advanced self-serve analytics to end-users.

  • REVO EVIDENCE-BASED PATIENT ANALYTICS

    Zs’s REVO Evidence-Based Patient Analytics helps life sciences companies adopt a holistic, cross-functional, collaborative strategy to leverage real-world data (RWD) sources for patient analytics use cases using AI/ML algorithms to help researchers, commercial leaders and clinical trial scientists gain real-time insights from RWD, including on-demand private and public data sets. 

  • REVO MEDICAL AFFAIRS ANALYTICS

    ZS’s REVO Medical Affairs Analytics application gives medical affairs and medical science liaison (MSL) teams first-hand information about their customers’ perceptions, preferences and knowledge gaps, feeding into their engagement strategies. ZS has developed deep expertise in medical affairs strategy and planning, key opinion leader- and customer market-research, organization design, performance tracking and improvements.

  • REVO HEALTHCARE ECOSYSTEM ANALYTICS

    REVO Healthcare Ecosystem Analytics application is based on a ZS framework, complex data integration, and generation of insights to help life sciences companies understand, target and engage organized customers. The application allows easy configuration and can be adapted for a wide-ranging set of use-cases.

ABOUT THE EXPERTS

Authors
Dharmendra Sahay
Managing Principal

Dharmendra Sahay is the global leader of integrated analytics solutions, including ZS’s business technology and product development capabilities.

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Authors
Kapil Nayyar
Principal

Kapil Nayyar is the global leader of REVO Analytics platform, focused on large transformation initiatives and big data technologies.

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Authors
Nitesh Baranwal
Product Line Manager

Nitesh Baranwal has over 11 years of experience in designing and developing enterprise products focused on analytics for the Pharmaceutical industry.

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