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REVO Digital Marketing Analytics

ZS’s REVO Digital Marketing Analytics is an advanced application designed to help life sciences companies focus on customer experience while planning sales and marketing initiatives. REVO Digital Marketing Analytics has adaptors that ingest data from third-party sources, web analytics platforms (Google Analytics, Adobe Marketing Cloud, Salesforce cloud), personal promotions (events, call activity) and master sources like Reltio and REVO Data Mastering.

  • Digital Marketing Reporting: Provides a holistic view that tracks perception and engagement in various channels such as email, inside sales, mobile and speaker programs.
  • Marketing Mix Analytics: Leverages AI/ML to optimize your marketing mix model in the most user-friendly, operationally efficient and profitable ways.

REVO Digital Marketing Analytics

  • Enable better operational agility with cleaner data sets, which lead to better investment decisions during annual brand planning

  • Integration of various promotional and non-promotional data like interaction campaign and performance data with customer preferences and demographic data

  • Deep understanding of the overall impact of various marketing initiatives to give them a more holistic overview of marketing plan performance 

  • Help sales and marketing leaders design more informed and focused marketing initiatives with improved targeting and more coordinated campaigns.

  • Perform customer segmentation, understand customer affinity for specific channels and offers, and help companies understand which campaign and content has garnered best results

MORE REVO ANALYTICS SOLUTIONS

  • REVO BRAND LAUNCH ANALYTICS

    ZS’s REVO Brand Launch Analytics Suite is a collection of offerings that enable life sciences companies to track drug launches in a proactive manner by conducting deep AI-/ML-based predictive analytics on key influencing drivers affecting product uptick during launch, in addition to looking at past historic trends.

  • REVO SALES PERFORMANCE ANALYTICS

    ZS’s REVO Sales Performance Analytics Suite is a collection of offerings that enable life sciences companies to track sales force performance. It provides field representatives, first-line managers and HQ with a holistic view of their sales and commercial performance, while enabling them to compare performance against various benchmarks and market competition.

  • REVO SPECIALTY, RARE DISEASE AND ONCOLOGY ANALYTICS 

    ZS’s REVO Specialty, Rare Disease and Oncology Analytics suite is a collection of offerings that focus on the complexity of data and on this segment’s analytics needs. These pre-built configurable applications have been constructed by leveraging a common set of REVO building blocks: an integrated data model, data connectors and adapters, business rules engines and metrics. ZS’s deep expertise in SP onboarding and SP Data Aggregation using REVO ensures accurate data reporting and avoids post-deployment operational overheads.

  • REVO MANAGED MARKET ANALYTICS

    ZS’s REVO Managed Market Analytics application helps determine the right level of payer access and investments based on business value, product lifecycle and market dynamics. The solution processes data from sources like MMIT, Fingertip and DRG and claims from SHS, IQVIA, Optum and Practice Fusion.

  • REVO PATIENT 360 AND CONSUMER ANALYTICS

    ZS’s REVO Patient 360 and Consumer Analytics application facilitates the centralization and aggregation of a multitude of patient marketing data sources, while processing new data and feeding downstream systems with ease. Our Patient 360 data model provides effective reporting and advanced self-serve analytics to end-users.

  • REVO EVIDENCE-BASED PATIENT ANALYTICS

    Zs’s REVO Evidence-Based Patient Analytics helps life sciences companies adopt a holistic, cross-functional, collaborative strategy to leverage real-world data (RWD) sources for patient analytics use cases using AI/ML algorithms to help researchers, commercial leaders and clinical trial scientists gain real-time insights from RWD, including on-demand private and public data sets. 

  • REVO MEDICAL AFFAIRS ANALYTICS

    ZS’s REVO Medical Affairs Analytics application gives medical affairs and medical science liaison (MSL) teams first-hand information about their customers’ perceptions, preferences and knowledge gaps, feeding into their engagement strategies. ZS has developed deep expertise in medical affairs strategy and planning, key opinion leader- and customer market-research, organization design, performance tracking and improvements.

  • REVO HEALTHCARE ECOSYSTEM ANALYTICS

    REVO Healthcare Ecosystem Analytics application is based on a ZS framework, complex data integration, and generation of insights to help life sciences companies understand, target and engage organized customers. The application allows easy configuration and can be adapted for a wide-ranging set of use-cases.

ABOUT THE EXPERTS

Authors
Dharmendra Sahay
Managing Principal

Dharmendra Sahay is the global leader of integrated analytics solutions, including ZS’s business technology and product development capabilities.

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Authors
Kapil Nayyar
Principal

Kapil Nayyar is the global leader of REVO Analytics platform, focused on large transformation initiatives and big data technologies.

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Authors
Nitesh Baranwal
Product Line Manager

Nitesh Baranwal has over 11 years of experience in designing and developing enterprise products focused on analytics for the Pharmaceutical industry.

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