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VERSO Brand Insights

VERSO Brand Insights is a software product that keeps brand managers and analysts abreast of the latest data, arming them with information and proactive insights to respond to real-time questions in one simple, intuitive interface.

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VERSO Brand Insights is a software product that keeps brand managers and analysts abreast of the latest data, arming them with information and proactive insights to respond to real-time questions in one simple, intuitive interface. Not only does VERSO Brand Insights analyze the data, but it also contextualizes and personalizes it based on specific roles and responsibilities, reflecting each team member’s priorities. Designed for mobile, VERSO Brand Insights ensures an easy and efficient flow of leadership dialogue, and cuts time, effort and mobility restrictions for an improved user-experience.

Newsfeed

  • Pushes curated data and contextualized insights to busy brand managers and analysts

Conversation UI

  • Suggests questions, provides answers and recommends next actions—anywhere, anytime

Collaboration

  • Allows team members to share information through one simple app

Evidence

  • Offers timely, prioritized and data-driven insights to help leadership move forward faster

  • INTUITIVE INTERFACE FOR FASTER DECISION-MAKING

    VERSO Brand Insights puts data analysis and AI-enabled, contextualized insights in brand managers’ and analysts’ hands—anytime, anywhere—so they can make faster, better-informed decisions that help move their companies forward.

    INTUITIVE INTERFACE FOR FASTER DECISION-MAKING
  • FACILITATES COMPANY-WIDE COLLABORATION

    VERSO Brand Insights does more than analyze data, it allows analysts to share it company-wide, through one easy-to-use interface. That means greater, more consistent information for all team-members, and less time spent learning and using various tools.

    FACILITATES COMPANY-WIDE COLLABORATION
  • PERSONALIZATION PROVIDES MORE USABLE INSIGHTS

    VERSO Brand Insights personalizes and contextualizes its data interpretations based on the user’s role and responsibilities within their company, offering insights based on individual priorities, which makes the data more usable.

    PERSONALIZATION PROVIDES MORE USABLE INSIGHTS

ABOUT THE EXPERTS

Authors
MAHMOOD MAJEED
Principal

Mahmood Majeed is the global leader of business technology, advising clients on commercial business transformation and enablement of analytics to drive commercial success.

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Authors
PANKAJ SINGHAL
Principal

Pankaj Singhal is a ZS technology thought leader in business intelligence & analytics, with experience implementing technology solutions for pharmaceutical commercial excellence.

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Authors
JÉRÔME CHABRILLAT
Associate Principal

Jérôme Chabrillat is an associate principal with experience in reporting, analytics, and business intelligence, helping clients drive value in their commercial operations.

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Authors
MANEESH RAI
Director of Product Management

Maneesh Rai is a product leader who has experience leading products from inception to launch across several industries.

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Authors
ELIZABETH BENKER
Director of User Experience

Elizabeth Benker is a user experience leader helping clients enhance user experience, for increased user efficiency, productivity and satisfaction.

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