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VERSO Orchestration Engine: Building omnichannel engagement through AI

ZS’s VERSO Orchestration Engine is uniquely built to optimize the life sciences customer experience. The software leverages a blended approach of several AI techniques working in tandem with expert guidance scenarios to analyze key organizational data assets for sales and marketing.

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ZS’s VERSO Orchestration Engine is uniquely built to optimize the life sciences customer experience. The software leverages a blended approach of several AI techniques working in tandem with expert guidance scenarios to analyze key organizational data assets for sales and marketing. The analysis offers insights into the reason behind customer behavior changes and recommends the most effective course of action. Reps use these recommendations to address the "right" issue with each customer, prioritize sales opportunities and align with marketing teams to enhance customer engagement.

  • Field Suggestions: Recommends next best steps based on customer behavior
  • Next-Best Actions: Suggests the best path forward based on data insights

Personalize

  • Helps select channels and content based on customer preferences to improve engagement and brand recall

Harmonize

  • Creates a consistent, omnichannel customer experience by sequencing insights and telling a narrative according to health care providers’ preferences

Adapt

  • Recommends course changes according to context, customer behaviors and other insights

Humanize

  • Offers reps personalized, conversational analytics based on customer-specific information

  • BENEFITS OF DATA-DRIVEN DECISION-MAKING

    VERSO Orchestration Engine allows headquarters to constantly measure reps’ performance and calculate the comparative impact of different courses for maximum efficiency.

    BENEFITS OF DATA-DRIVEN DECISION-MAKING
  • PERSONALIZE THE CUSTOMER JOURNEY

    Each territory and customer are different, so VERSO Orchestration Engine helps reps personalize the sales cycle by suggesting next best steps according to customer-specific insights.

    PERSONALIZE THE CUSTOMER JOURNEY
  • CONTEXTUALIZE MESSAGING WITH EASE

    Thanks to AI, VERSO Orchestration Engine can assess what type of messaging will most resonate with each customer and make corresponding recommendations on next steps based on rep feedback and other predictors.

    CONTEXTUALIZE MESSAGING WITH EASE
  • UNDERSTANDING BEHAVIORAL TRENDS

    A pre-built library of more than 75 potential triggers can suggest the next best action based on customer behavior, guiding sales reps toward the most effective path forward at any given moment.

    UNDERSTANDING BEHAVIORAL TRENDS

ABOUT THE EXPERTS

Authors
SABY MITRA
Principal

Saby Mitra is the global leader of customer-centric marketing technology, helping clients shape their commercial organizations through digital transformations and AI excellence

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Authors
SANDEEP KAPOOR
Product Line Manager

Sandeep Kapoor is a product leader with experience designing and developing solutions and products focused on Pharmaceutical, Med Devices and High-Tech industry.

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Authors
OMER HANCER
Principal

Omer Hancer is a principal, helping biopharmaceutical companies’ commercial teams with a focus on customer-centric marketing and digital analytics.

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Authors
ELIZABETH BENKER
Director of User Experience

Elizabeth Benker is a user experience leader helping clients enhance user experience, for increased user efficiency, productivity and satisfaction.

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