ZS Whitepapers, Videos and Case Studies

Pharma Is Ready for Personalized Analytics

Blogs

What if consuming analytics at work were as easy as reading a Facebook feed? What if you could engage with data at work the way that we talk to Alexa? Here's how a room full of pharmaceutical professionals responded when we suggested they revolutionize data consumption in their organizations.

Putting Artificial Intelligence to Work

Article

Many pharma companies are already using AI to drive R&D efforts and inform clinical decision-making. Learn how AI can help pharma companies transform their commercial operations.

Getting a Read on the EU’s Biosimilar Uptake Across Therapeutic Areas

Blogs

Will the adoption of oncology biosimilars in the U.K. continue to increase as more products come to market? And what will that mean for the U.S. market? ZS experts weigh in.

Musings on Medtech, Digital Health and Patient Centricity From My Friend Mark

Blogs

Let’s face it: The medtech industry hasn’t always put the patient first. Digital health is changing that. Here’s how.

Partnering With Patients

Article

ZS experts weigh in on how innovative patient services offerings can become a competitive advantage in oncology.

Sales Credit ‘Stacking’: Overpaying or Necessary Evil?

Blogs

Sales crediting—or “stacking”—gets a bad rap, but it’s not always deserving of it. Here are four tips to ensure that your sales org has the right amount of stacking, and how it can benefit the team as a whole.

DTC Biomarker Testing: Please Read the Fine Print

Blogs

Patients, advocacy groups, physicians and drug manufacturers are all affected by the advent of direct-to-consumer genetic testing. Here’s what these stakeholders need to know.

A View From the Other Side: Four Lessons for Medtech Startups From OutcomeMD

Blogs

There’s an enormous opportunity for medtech startups, but getting a company off the ground is no easy feat. OutcomeMD CEO Justin Saliman shares four lessons that he and his team learned along the way.

Orchestrating HCP Engagement Using AI and Automation

Webcast

This presentation reveals strategies for breaking down sales and marketing silos, and optimizing HCP communications with personalized and coordinated messaging across channels.

Defending Against the Next Wave of Biosimilars

Whitepaper

When it comes to defending your organization against incoming biosimilars, there’s no one-size-fits-all approach. Here’s how to plan a defense against biosimilar entry, and the four major risks of planning too late.

Unlocking the Secret of Patient Centricity: What Is the Right Mindset When Leading Patient Centricity Initiatives?

Video

Achieving patient centricity requires more than just technology. Here’s what it takes.

It's How You Ask

Case Study

A top-20 pharma company's medical affairs team worked with ZS to develop more advanced surveys, which proved crucial during an FDA approval process.

Trump’s Drug Pricing Plan: What Does it Really Mean for Pharma?

Blogs

Trump’s blueprint for lowering drug prices is more positive for pharma companies than the POTUS’s rhetoric had suggested, but that doesn’t mean that pharma companies can rest on their laurels. It’s time to formulate a proactive plan that continues to put American patients first.

Three Critical Moves for Getting Launch Targeting Right

Blogs

It’s common knowledge that the success of a launch sets the long-term trajectory of a pharmaceutical brand. Here’s how to develop a targeted launch approach to ensure commercial success.

Fulfilling the Promise of Real-World Evidence

Article

Establishing a RWE capability across a global life sciences company requires much more than just technology. Learn the five key steps for establishing a successful RWE capability.

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