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Pharma Biotech IPR Infographic 2016
Infographics
Tailoring effective incentive compensation plans can be tough in all therapeutic areas, but oncology presents even more of a challenge given its extremely complicated market with frequent changes, small patient populations, low sales volume and products that are used across multiple indications.
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Prescriptions in Prime Time
Article
As the U.S. healthcare landscape continues to evolve and as consumers’ media consumption behaviors undergo significant changes, many pharmaceutical brands are continuing to invest in direct-to-consumer advertising—especially TV.
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Hidden Dangers Lurking In Your Comp Plan
Infographics
Based on the Explorer Study, this infographic shows that when companies
invest in a sales transformation across several prioritized SFE
initiatives, they can improve their performance by up to 23% within one
year across a number of metrics.
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ZS Oncology Value Watchdog Report: Oncology Care Model
Article
This issue of the ZS Oncology Value Watchdog Report summarizes discussions about value that took place at the 2015 ASH conference. It also includes data from the ZS Value and Oncology Practice Management survey of MDs.
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Broken links: Why analytics investments have yet to pay off
Article
This EIU study, "Broken links: Why analytics investments have yet to pay off," sponsored by ZS, draws on survey findings, interviews with senior corporate executives and desk research to explore the current state of sales and marketing analytics.
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