ZS Whitepapers, Videos and Case Studies

Three Takeaways From AdvaMed’s 2018 MedTech Conference

Blogs

Brian Chapman shares his three main takeaways from this year's MedTech Conference.

What Does a Good Forecasting Platform Look Like?

Blogs

Five features that you should be looking for in a forecasting platform:

How Cloud Tech Has Leveled the Pharma Field

Article

How Intercept Pharmaceuticals leveraged cloud technology to stay ahead of the competition.

Three Tips for Getting the Most From Your Brand Tracker

Blogs

Three tips for getting the most out of your brand performance tracker:

An Emirates Takeover of Etihad Makes Sense for Everyone

Blogs

Here's why the proposed Emirates and Etihad merger should proceed.

A Majority of Patients Want AI to Improve Their Face Time With Physicians, ZS Research Finds

Blogs

Nearly three-quarters of patients think that AI will give their healthcare encounters a boost by helping doctors look up information and take notes hands-free. Read on for more insights from ZS’s 2018 AI in Healthcare study.

What are the critical building blocks for a successful, holistic registry?

Video

Here’s what you need to know to build a successful real-world evidence registry.

How is a real-world evidence registry different from a traditional registry?

Video

In this video, learn how today’s registries have evolved to provide a much deeper understanding of patients and their quality of life.

How can life sciences companies get a more holistic view of the patient using real-world data?

Video

Watch this video to learn how far real-world evidence has come in the last 15 years, and how companies need to start weaving that data together to get a much more holistic view of the patient.

Turning Artificial Intelligence Innovations Into Business Impact

Article

New advances in machine learning can revolutionize processes for pharma sales. In this Q&A, Merck strategic leader Deirdre Milici and ZS Principal Saby Mitra discuss how field suggestions have changed the way sales forces are engaging with customers.

Has Gawande Found the Right Man for the Job?

Blogs

Jack Stoddard, the newly appointed chief operating officer at “BerkshAmazMorgan”certainly looks good on paper. It seems that he’s had the chance to build the core competencies that he’ll need to be Gawande’s second in command.

The Apple Watch Wake-Up Call

Blogs

Apple's most recent announcement reminds us that medtech companies need to be vigilant.

Digital Transformation of Inside Sales at Microsoft

Video

How do you get the recommendations from more than 1,000 data points about your customers into the hands of your sales team? More importantly, how do you get them to act on these crucial insights? This video shows Microsoft’s digital transformation journey.

Analytics Is Not Rocket Science, but it’s Certainly More Than Reports

Blogs

For many medtech companies, here’s how to get the most from everyday analytics techniques that go beyond reporting.

Immuno-Oncology Products

Article

Social media analytics is growing in value for pharma and immuno-oncology (IO) is a rapidly growing field. This report summarizes key observations from social media conversations of five major IO treatments.

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