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Pharma Raises Stakes in Digital Health
Article
Digital health is advancing patient care in ways we never thought possible. Read this article to learn about its evolution, adoption challenges and the FDA’s role in progressing the use of digital health.
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Sales Compensation Solutions
Book
Get insights on creating a successful sales compensation program, no easy feat in today's business environment.
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Churn Prediction: Five Success Stories
Whitepaper
Firms of every size and industry face challenges of churn among customers, employees and sales agents. Read these success stories of companies solving this pervasive issue.
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Incentivize Sales to Drive Impact in High-tech
Whitepaper
Considering the costs and potential revenues associated with sales teams, high-tech companies can no longer take a “set it and forget it” approach to their sales compensation plans.
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A New Strategic Foundation
Case Study
Global pharmaceutical company partners with ZS to enable new business insights and a 50% reduction in cycle planning time.
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How a Lack of Data Integration Can Hurt Patient Services
Article
For pharma companies striving to improve the patient experience, data integration is imperative. ZS Principal, Anshul Agarwal shares the four steps that a pharma company must take to integrate data and gain better insights on patients.
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A Customer-Centric Approach to Promotion Planning
Infographics
Integrated Promotion Planning is a key tool in the customer-centric marketing toolbox. This infographic shows how biopharmaceutical companies can deliver customer-centric campaigns by using a plan-by-customer approach.
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Debunking Three Myths About Oncology’s Customer Experience
Article
Results from ZS's Oncology CX Tracker study reveal the truth about three commonly held beliefs that often discourage pharmaceutical companies from investing in the oncology customer experience, and help light the way forward.
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Medical Devices Aren’t Luxury Goods, So Why Does Medtech Try to Sell Them That Way?
Whitepaper
How can medtech shift the conversation away from medical devices as luxury items, and toward medical
devices as essential and cost-effective drivers of positive clinical outcomes? ZS research outlines five fundamental factors that are at the heart of successful medtech value propositions, specifically in the outcomes-driven, value-based healthcare environment.
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