ZS Whitepapers, Videos and Case Studies

Will Tomorrow's CAR-T Therapy Innovations Solve Today's Challenges?

Video

Watch the video to learn about the future of CAR-T therapies.

Five Strategies for Tackling Flexible Consumption Models

Blogs

Tech companies must adapt to flexible consumption models, where customers pay for what they use, or risk being left behind. Here are five tips for transformation success.

Two Lessons From Amazon's Prime Day Fail

Blogs

Here’s what technology companies can learn from Amazon’s Prime Day site crash.

What Do IDNs Care About? We Have the Data

Blogs

Trying to fine-tune your pitch to IDN partners? Improve your relationship with IDNs by zeroing in on each organization’s priorities. New ZS insights can point you in the right direction.

Move Over, Sales: How One Company’s Focus on Marketing Became a Competitive Advantage

Article

Strong marketing acumen can be a differentiator in a world of undifferentiated products, value-oriented purchasing decisions, and a focus on cost reductions. Here’s how one medtech company turned its focus on marketing into a competitive advantage.

What Do IDNs Care About? We Have the Data

Blogs

Trying to fine-tune your pitch to IDN partners? Improve your relationship with IDNs by zeroing in on each organization’s priorities. New ZS insights can point you in the right direction.

Use AI to Drive Commercial Excellence

Video

If you have ever Googled something or acted on a suggestion from Netflix or Amazon, then you have used AI. To learn about the range of possibilities for using AI to drive better results at your airline, watch this video.