ZS Whitepapers, Videos and Case Studies

Conference’s Underlying Message: Change or You’ll Be Left Behind

Blogs

The recent Becker’s Hospital Review conference in Chicago held plenty of aha moments for attendees. Our ZS experts share their observations, including why customer centricity remains a central focus.

Ready for Your Customers to Tear Down Some Walls—and Build Others?

Blogs

Corporate giants are reconstructing the U.S. healthcare landscape. Here are a few tips to help pharma respond to the changes and evolve their commercial model.

Why Southwest Is a Model for Brands in Times of Crisis

Blogs

What brands can learn from Southwest's response to the mid-air explosion of Flight 1380.

Unlocking the Secret of Patient Centricity: How Can Simulations Aid Life Sciences Companies in Better Understanding Patients?

Video

Learn how simulations can help life sciences companies construct clinical trials that better suit the needs of the patient.

Get More Out of Your Next Strategy Workshop

Blogs

Is your company mistaking its goals for a broader strategy or suffering from a lack of focus? Here’s how to get the most out of your next strategy workshop.

The Facebook Data Privacy Scandal and Web-Scraping Bots: What Would Isaac Asimov Say?

Blogs

How the ethical use of web-scraping bots—and following the advice of science fiction writer Isaac Asimov—can help today’s executives run their businesses more effectively.

New ZS Research Answers Three Key Questions About the Oncology Customer Experience in the EU5

Blogs

Engaged customers at oncology companies in France, Germany, Italy, Spain and the U.K. prescribe 12% more of a company’s product than detractors, according to new ZS research.

Stop Waiting for Data in Medtech. It’s Already Here.

Blogs

Listen up, medtech companies: There’s plenty of data available to improve your advanced analytics capabilities.

Unlocking the Secret of Patient Centricity: What Are the Four Pillars of Patient Centricity?

Video

Watch this video to learn about the four critical pillars of patient centricity.

How to Downsize Your Sales Force

Blogs

Making cuts to your sales staff is stressful for everyone, but a having a plan in place can help sales teams come out on top. Here are five common downsizing errors to watch out for.

The Mobius Test: What Will It Take for New Products to Succeed?

Blogs

Legendary funds manager Mark Mobius will soon be forming a group of new emerging markets funds. Here’s what it will take for Mobius’s funds—or any new product—to succeed.

Collaborating With Command: The Elevation of Medtech’s Commercial Ops to a Strategic Partner

Blogs

It’s time for medtech companies to look at commercial operations as a strategic business driver, not a costly support service. Here’s what this evolution will require, and how it will benefit a company’s bottom line.

Show Them the Money, but Why?

Blogs

“Show me the money” means different things to different stakeholders. Here’s how to achieve alignment on your sales team.

A Revolutionary Approach to Master Data Management

Article

In the life sciences industry, master data management (MDM) is on the cusp of a technological revolution. Learn how a new, more intelligent MDM solution can help companies reshape their customer interactions in a more meaningful way.

Doctors to Pharma: ‘Let’s Get Personalized’

Article

ZS’s latest AccessMonitor™ and AffinityMonitor™ executive summary uncovers HCPs channel and content preferences and reveals how to use this information to elevate customer experience.

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