ZS Whitepapers, Videos and Case Studies

Medtechs Should Not Play Dodgeball with Sales Force Effectiveness

Article

How medtech firms can gauge-and improve-their ROI on sales initiatives.

Memorable Moments: The ASCO 2016 Experience for Physicians

Article

Learn what physicians said about their experience at ASCO 2016.

Beyond Technology

Case Study

Merrimack partnered with ZS to build a data and reporting infrastructure that enabled a brand-new commercial operation.

Value Tools at ASCO 2016: Building a Framework for Prime Time

Article

Learn more about value frameworks and how they are being used in practice.

Key Social Media Trends at ASCO 2016

Infographics

Social media continued to grow as a way for physicians to express their opinions about key trends in oncology. At this year’s ASCO conference, Twitter volume increased by 50% over 2015. Lung, breast, multiple myeloma, leukemia and lymphoma were the top tumor types discussed on Twitter.

ASCO 2016 Lung Cancer Twitter Coverage

Infographics

Lung cancer was a hot topic at ASCO 2016. Tweets about lung cancer increased 82% over 2015. The tweet with the highest engagement mentioned lung cancer as "...the most common cancer in the world." The promise of biomarkers intrigued ASCO attendees, with PD-L1 receiving the most attention.

Breast Cancer at ASCO 2016

Infographics

Breast cancer was a big topic of discussion at ASCO 2016. The number of tweets about breast cancer increased 177% over 2015. MA-17R was the most discussed clinical trial. Trastuzumab dominated product mentions in the breast cancer space.

PD-L1 Biomarker Status: To Test or Not to Test?

Article

The PD‐L1 biomarker has entered clinical oncology practice—along with the question of to test or not to test.

Evolution, Not Revolution: Assessing the State of Sales and Marketing Analytics

Infographics

This Infographic highlights key insights from the Economist Intelligence Unit study.

Don't Train in Vain

Article

Four keys to driving behavior change in your sales force.

[e-Book] Business Model Transformation in Medtech

Article

The healthcare industry has changed dramatically, and medtech firms are experimenting with new initiatives to evolve their business models. But many companies still have one foot in the past. Download this e-book to read ideas from ZS experts to help inform and guide you through this time of great change.

How the Tech Industry’s Analytics Success Depends on Time, Talent and Treasure

Article

One might think that high-tech companies would be further along in their use of sales and marketing analytics. Yet that’s not necessarily the case.

What’s Keeping the Travel Industry Grounded When it Comes to Analytics?

Article

Travel and transportation companies are working to leverage sales and marketing analytics to get closer to the customer. With the help of the Economist Intelligence Unit, ZS completed a study to assess the state of analytics implementation and integration.

Why Financial Services Firms Need Less Art and More Science in Their B-to-B Marketing

Article

Given how adept financial services firms are at data-based B-to-C marketing you might think that the financial services industry is just as savvy at applying sales and marketing analytics throughout the business. That's not necessarily true.

Three Analytics Priorities to Help Pharmaceutical Companies Break Through Healthcare’s Increasing Complexity

Article

With the help of the Economist Intelligence Unit, ZS recently studied the performance of companies’ analytics capabilities across a range of industries and found that companies’ results have been underwhelming. Among 448 respondents, 70% rate sales and marketing analytics as “very” or “extremely” important to their competitive advantage, but just 2% report that they’ve managed to generate a “broad, positive impact” from their analytics investments thus far.

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