A Revolutionary Approach to Master Data Management

Mahmood Majeed and Ammar Feroz


Just as the move away from a largely agrarian way of life and an increasing demand for manufactured goods fueled the fire for the Industrial Revolution, several key factors are driving the large-scale evolution of master data management. In essence, today’s MDM is a result of the evolving healthcare marketplace—and, subsequently, the evolving pharmaceutical commercial model—and the emerging capabilities are a far cry from the static, delivery-based MDM of the past. To stay abreast of these changes, companies can take a few key steps:

  • Create a clear definition of customers
  • Focus on developing a real understanding of the data and its intended usage
  • Ensure data stewardship and quality
  • Develop a strong change management and migration program

ZS’s Mahmood Majeed and Ammar Feroz weigh in on these critical steps and share how MDM can help companies generate a far more holistic and relevant understanding of customers, leading to more meaningful customer interactions.

About the Experts

Mahmood Majeed is a principal in ZS’s Evanston, Ill., office and leads the company’s global business technology practice area. For the past two decades, he has partnered with top Fortune 500 life sciences companies, advising them on commercial business transformation and enablement of analytics to drive commercial success. Mahmood holds an Executive MBA from Kellogg School of Management, a MS in Computer Science from DePaul University and BS in Architectural Design from University of Oklahoma.

Ammar Feroz is a principal at ZS’s San Mateo, Calif., office. He has more than 12 years of healthcare consulting experience. Ammar leads the global master data management (MDM) practice at ZS. In this role, his key responsibilities include enabling MDM project success, enhancing technology vendor partnerships and the development of the ZS MDM center of excellence. In addition to MDM, his other areas of expertise include broader data management and end-to-end sales operations. He has led multiple transformation programs by working closely with both the business and IT teams in large client organizations.