Insights

Big Data: Is It Crunch Time for Pharma?



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Big data and analytics have become integral to every industry. For pharmaceuticals, big data is a powerful tool to stay relevant and ahead of the competition. However, the pharmaceutical industry faces its own set of challenges—including data limitations, cultural barriers and technology issues—that are blocking widespread adoption.

In this article, ZS Managing Principal Dharmendra Sahay discusses big data’s evolution and challenges within the pharmaceutical industry, and why the entire healthcare industry needs to change its mindset about big data adoption and just embrace it.

In this article, you’ll learn about:

  • The big data evolution within the pharmaceutical industry from different perspectives
  • The challenges that the pharmaceutical and healthcare industries encounter in implementing big data and analytics, and how to address them
  • The progression of wearable technology within the pharmaceutical space