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Commercial Transformation in a Changing Medtech Landscape | Volume 1


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A lot has changed for the medical technology industry since the innovation explosion of the 1980s. The environment has become tremendously complex and difficult for medtech companies to navigate.

In the inaugural issue of our medtech magazine, ZS experts discuss the issues that are top of mind for medtech executives, including the industry’s adoption of AI, barriers to pricing and contracting optimization, and how to unlock the potential of key account management.

 

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