Connecting the Bots: Aligning Insights to Decision-Making and Customer Experience

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Today, life sciences organizations face myriad challenges using data to drive business and customer engagement initiatives. Identifying and gaining access to the insights that influence business and customer success is difficult and becomes even more complicated when you want to connect those insights to practical and effective next steps.

Technology and advanced analytics, including artificial intelligence and machine learning, can be vital mechanisms for delivering next-generation business solutions and improving customer engagement. Organizations can use these capabilities to uncover business or customer trends, prioritize opportunities and provide actionable recommendations for maximizing business outcomes.

In this ZS news briefing, featuring Gartner, you’ll learn how technology and machine learning can be used to make strategic business decisions, evolve business models and ecosystems, and improve customer experience. We’ll share how life sciences organizations are using advanced data science to orchestrate customer engagement and improve sales and marketing effectiveness.

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