Data Analytics Create Better Commercial Strategies

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There is an overwhelming amount of information being pushed out to customers and the Pharma industry is no exception. Companies need to make major changes in their use of data and analytics so that customized information is being delivered to physicians, otherwise they risk being able to effectively educate. It can be difficult to connect with physicians — a problem that is likely to worsen — making every interaction a precious one. In this article, managing partner, Pratap Khedkar talks to PharmaVoice about the evolving use of analytics within Pharma companies and how it can improve relationships.

Read the article to:

  • Learn about critical data sources for Pharma marketers
  • Understand how to help make information resonate with physicians
  • Discover how the role of data has changed within Pharma companies