Forecasting for the Pharmaceutical Industry

Are you in charge of predicting the future at your company? Get the book every forecaster should read.

Forecasting for the Pharmaceutical Industry  is the definitive guide for forecasters and executives who rely on business forecasts in their decision making. Written by ZS Principal and forecasting expert Arthur G. Cook, the second edition of this hugely popular book delivers proven techniques to generate successful forecasts and also discusses today’s hot topics like forecasting for orphan drugs and biosimilars.

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About the Author

Arthur G. Cook is a Principal with ZS and is the leader of the firm’s Pipeline Strategy practice. He has worked with many of the premier companies in the pharmaceutical industry, across 25 countries, and has developed forecasts for products in over 150 different therapeutic areas. Art's experience spans strategic planning, forecasting, market research, pricing, and decision analysis. Prior to joining ZS, Art held senior positions at two major pharmaceutical companies, including Director of Global Forecasting for Syntex Pharmaceuticals.

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